Consumer Awareness & Loyalty

Improvement of long term Consumer Awareness and Loyalty is an economically important aspect to the establishment of conservation and sustainability measures and programs within a company.  Consumers will be more ready to buy a product that they know is produced by a company that is being responsible in its business practices.  Food safety awareness has become prevalent within the consumer public awareness.  Agrocruz is able to establish connections between our customers and companies that specialize in food safety and commodity tracking to promote effective systems for our customers to manage the large amounts of data these programs generate.  Having an effective traceability system in place can save large amounts of time and money in the long run for our customers as they are required to provide audits of food safety standards.  In the unfortunate event of a recall, these systems will enable our customers to target and pull pull a very limited amount of product from the market instead of pulling all of it.  Working with our customers’ food safety management to identify information that can be promoted which will increase customer awareness of the leading edge food safety and product tracking systems fosters additional consumer loyalty.  These same systems that track a commodities field of origin and movement from farm to market can be used by our customers’ marketing department to help generate sales.  Informing consumers in local markets that they are able to identify the local farm that their produce comes from promotes local farm awareness and develops an involvement of the buyer in supporting their local agricultural areas.  Examples of marketing management developing in-store displays and website content which increase participatory consumer awareness for the benefits of buying from  locally grown farms has proven successful in many cases.